Helping users find local deals while making promo and order management effortless for restaurants.
I designed this platform with my team to help people find local restaurants, explore menus, and access exclusive deals – while making it easier for restaurants to grow online.
I led the product design from idea to launch, creating a smooth experience for customers and restaurant owners. I also built a scalable design system to keep everything consistent as we grew.
1 stakeholder, 2 designers, 2 developers, and 1 marketing lead.
I built a solid foundation for both customer and business apps, making them smooth, scalable, and ready to grow.
I led the design of iOS, Android, and web apps, making it easier for restaurants to manage orders and run their business.
I gathered early user feedback to fine-tune key flows and improve future updates based on real insights.
roadmap
How did I shape a user-first product from idea to launch?
Through user insights and iteration, my team and I refined the design to make it smooth and easy to use.
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Define
research-driven insights, user-focused solutions.
Through deep research, I identified key challenges and goals to design solutions that genuinely meet user needs.
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Launching both customer and business apps meant balancing user needs with business goals, creating seamless solutions for both sides.
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ideate
collaborative ideas, sketched into solutions.
Through brainstorming and sketching sessions, we worked together to shape concepts into actionable designs for the business and customer apps.
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Prototype
from insights to structure.
I created clear, functional prototypes that aligned teams, streamlined decisions, and set the foundation for a seamless user experience.
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Built prototypes to align layouts, navigation, and core features – ensuring clarity for stakeholders, investors, and the team.
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design system
from structure to consistency.
I built a design system from scratch to keep both customer and business apps visually and functionally consistent, making future development and collaboration smoother.
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brand identity
defining a thoughtful brand.
I shaped a distinct brand identity that feels professional, easy to market, and truly connects with users.
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informal Testing
learning from early feedback.
I ran informal usability tests with coworkers and friends – our potential users – to gather real feedback, improve the app, and make sure it met stakeholder expectations before development.
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Browsing all places:
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discover deals:
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final flows
bringing flows to life.
I designed and refined flows for both customers and businesses, ensuring a smooth experience. After launching V1, I gathered feedback to validate core features and find areas for improvement.
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I created a simple, efficient onboarding process and web tools that make it easy for businesses to manage their hours, menus, and social presence – all in one place.
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For customers, we created a seamless experience to explore restaurants through search, map views, and detailed information, all kept up-to-date by businesses.
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I made it simple for businesses to set up promos with clear options for wording, types, counters, and limits. I also designed how promos appear to customers so they’re easy to understand and engaging.
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I designed a smooth flow for customers to easily browse and claim promo offers – both on restaurant pages and in a dedicated promo section – making offers clear and simple to use.
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I designed an easy-to-use order management system for restaurants, making it simple to track, update, and manage orders smoothly.
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I designed a simple ordering process that made it easy for customers to handle updates or cancellations caused by restaurant-side issues.
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roadmap
How did I shape a user-first product from idea to launch?
Through user insights and iteration, my team and I refined the design to make it smooth and easy to use.
space-small
space-large
space-small
Define
research-driven insights, user-focused solutions.
Through deep research, I identified key challenges and goals to design solutions that genuinely meet user needs.
space-small
space-small
Launching both customer and business apps meant balancing user needs with business goals, creating seamless solutions for both sides.
space-small
space-large
space-small
ideate
collaborative ideas, sketched into solutions.
Through brainstorming and sketching sessions, we worked together to shape concepts into actionable designs for the business and customer apps.
space-small
space-large
space-small
Prototype
from insights to structure.
I created clear, functional prototypes that aligned teams, streamlined decisions, and set the foundation for a seamless user experience.
space-small
Built prototypes to align layouts, navigation, and core features – ensuring clarity for stakeholders, investors, and the team.
space-small
space-large
space-small
design system
from structure to consistency.
I built a design system from scratch to keep both customer and business apps visually and functionally consistent, making future development and collaboration smoother.
space-small
space-large
space-small
brand identity
defining a thoughtful brand.
I shaped a distinct brand identity that feels professional, easy to market, and truly connects with users.
space-small
space-large
space-small
informal Testing
learning from early feedback.
I ran informal usability tests with coworkers and friends – our potential users – to gather real feedback, improve the app, and make sure it met stakeholder expectations before development.
space-small
Browsing all places:
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discover deals:
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final flows
bringing flows to life.
I designed and refined flows for both customers and businesses, ensuring a smooth experience. After launching V1, I gathered feedback to validate core features and find areas for improvement.
space-small
I created a simple, efficient onboarding process and web tools that make it easy for businesses to manage their hours, menus, and social presence – all in one place.
space-small
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For customers, we created a seamless experience to explore restaurants through search, map views, and detailed information, all kept up-to-date by businesses.
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I made it simple for businesses to set up promos with clear options for wording, types, counters, and limits. I also designed how promos appear to customers so they’re easy to understand and engaging.
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I designed a smooth flow for customers to easily browse and claim promo offers – both on restaurant pages and in a dedicated promo section – making offers clear and simple to use.
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I designed an easy-to-use order management system for restaurants, making it simple to track, update, and manage orders smoothly.
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I designed a simple ordering process that made it easy for customers to handle updates or cancellations caused by restaurant-side issues.
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learnings & Impact.
balancing act 101
I learned how to balance user needs, business goals, and stakeholder expectations while building a scalable design system that could grow with the product.
features galore!
I made sure we packed in essential features – like QR codes, error handling, and native iOS tools – without overcomplicating things for the design and dev teams.
design meets development
I learned how to work closely with developers, bridging the gap between design and code to bring a complex product to life – one sprint at a time.
firsts and foundations
I led my first major product, balancing strategy, usability, and scalability – setting the foundation for future projects with plenty of lessons (and coffee).